Bobby Gardiner, AC Milan's Head of Football Intelligence, shares his insights on the role of statistics in football. He emphasizes that while metrics like PDO can be useful, they should not replace thorough analysis. Gardiner believes that numbers should be used to ask questions and seek detailed explanations, rather than being the sole conclusion of an analysis.

Gardiner's approach to analytics focuses on understanding the 'why' behind a team's performance. He notes that Expected Goals data can provide valuable information, but it should be part of a broader analysis. The key, he says, is to continue asking questions and delving into the data to gain a deeper understanding of a team's strengths and weaknesses.

The use of statistics in football reporting is becoming increasingly important, according to Gardiner. He believes that journalists should strive to interpret data correctly and provide context, rather than simply presenting numbers to generate attention. As fans become more interested in in-depth analysis, Gardiner expects to see more detailed reporting that explains not just what happened, but also why.

While there may still be some resistance to using data in football reporting, Gardiner is optimistic about the growing demand for analytical content. He encourages fans to engage with statistics as a way to enhance their understanding and enjoyment of the game, rather than replacing the thrill of watching a match.