The start of Milan’s season has also been marked by the strong media exposure of Ruben Amorim. The Portuguese coach, who arrived in the summer to the Rossoneri bench, has become the main reference point in press conferences and interviews, often personally taking responsibility for the team’s moment.

On his YouTube channel, journalist Andrea Marinozzi analyzed the Milan coach’s communication, praising its clarity but highlighting the need for greater intervention from the club.

According to Marinozzi, however, the Portuguese coach cannot be the only face of the club in the most delicate moments. For this reason, the journalist believes a managerial intervention is necessary to ease the pressure on the coach.

Marinozzi then explained how excessive exposure can become an additional pressure element for a coach busy transmitting new tactical concepts to the squad.

Finally, the journalist reiterated the need to alternate the coach’s voice with that of Milan’s executives.

Marinozzi’s words therefore highlight the theme of communication management in the new Rossoneri era: according to the journalist, beyond the work on the field, Milan must also build an external strategy capable of accompanying Amorim’s path.